The head of Square Enix Yoichi Wada has come out and stated that Sony has a rough ride ahead of them with the PS3 in his opinion.

He stated that if Sony cannot get the marketing strategy for the PS3 in order and quickly, that they will have a very rough future and a future which may not bring much success with it.
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Wada stated that the PS3 has a lot of confusion surrounding it in the minds of the consumers as they do not know actually what it is and what it is capable of doing.

When it was first released, he stated “Sony first unveiled the PS3 as a might home entertainment product. Then after some badgering from game companies, it shifted the position of the console closer to a game machine.”

He concluded by stating “The future of the PS3 would be tough if its marketing strategy is not straightened up.”

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Ah, well, that’s explains a lot, huh? Let’s hope Sony doesn’t lose its exclusive rights to Final Fantasy XIII.